Campari Soda 1950 Vintage Italian Alcohol Adversting Poster, Giovanni Mingozzi

Stunning original 1950s Italian alcohol advertising poster for Campari Soda featuring a wonderful design by Giovanni Mingozzi

Founded in Milan in 1860 by Gaspare Campari. By 1920, the first of the iconic Campari cocktails were invented  and the same year, Campari began to incorporate art and design into their brand working with some of the most celebrated poster designers of the day. This poster from 1950 by artist Giovanni Mingozzi, a Bolognese graphic artist of great importance, who in addition to creating anumber of highly original posters, founded the ATLA advertising agency, a firm that produced a remarkable number of posters during the 1920 and '30s.

Campari Soda was first created in 1932 and is considered the first pre‑mixed drink in the world. 

This vintage poster is sized 26 1/2 x 38 1/5 inches and in Rolled Linen-Backed Excellent Condition. It will be sent rolled (unframed).