Campari c1922 Oversized Italian Alcohol Advertising Poster, Leonetto Cappiello

Fabulous supersized vintage Italian advertising poster from circa 1922 for Campari. We love the striking design by Leonetto Cappiello which delivers maximum impact on this huge poster. Very rare, wonderful item.

Leonetto Cappiello (1875–1942) was an Italian and French poster art designer and painter, primarily known for his work in Paris. He is often referred to as "the father of modern advertising" due to his innovative approach to poster design.

Cappiello was born on April 9, 1875, in Livorno, Italy. He later moved to Paris, which was the centre of the art world at the time. Cappiello's unique style revolutionised the field of advertising by incorporating bold colours, simplified forms, and humorous or striking imagery. His posters captured the attention of the public and effectively promoted various products, making him a sought-after designer during his time.

Throughout his career, Cappiello created a significant number of iconic posters for various industries, including food and beverages, entertainment, and travel. His distinct style and ability to convey messages in a simple yet compelling manner made him one of the most influential poster artists of his era.

Founded in Milan in 1860 by Gaspare Campari. by 1920, the first of the iconic Campari cocktails were invented  and the same year, Campari began to incorporate art and design into their brand working with some of the most celebrated poster designers of the day: Leonetto Cappiello, Marcello Dudovich, Adolf Hohenstein, and Marcello Nizzoli. Marcello Nizzoli was an industrial designer, architect and painter, and the father of the most famous typewriter Olivetti!

This original poster has been professionally linen-backed. It is sized approx. 78 x 110 inches and in Excellent condition. It will be sent rolled (unframed).